The demanding process behind one of the most popular rice products
Vermicelli is popular across religions in India and holds an important place in festivities. India’s vermicelli, macaroni, and pasta market size is propelled to reach $449 million by 2024.
“The drying is the tricky bit and it needs regulation of air and heat. This makes the Vermicelli business seasonal and I sustain it only because I also have other setups like grinding and roti making.”
For making vermicelli, a semi-automatic machine has to be readied, but it requires considerable effort to maneuver. After that, the drying is a slow, meticulous process. Manual vermicelli making requires even greater effort and mastery.
There are also problems regarding wastage at various points, maintaining hygiene, and lack of nutrition in the vermicelli. It is not a very profitable business, and people choose it only if they have other running businesses.
How might we increase the nutritional value of vermicelli, as well as increase its shelf life and make it profitable for entrepreneurs?
CatalsyeTech aims to foster an enabling ecosystem for innovation driven entrepreneurship at the bottom of the pyramid, to encourage and ensure participation of underrepresented communities.
Their product range includes milking machines, chaff cutters, and sprayers. The customizable fixed milking machine system ensures safety and hygiene, making it an accessible option for small-scale farmers. SmartAgro Machineries aim to solve fundamental farming issues, contributing to the advancement of agricultural practices in Karnataka and beyond.
The SELCO Foundation Technology Incubation Program supported SmartAgro Machineries by providing mentorship and technical expertise for their milking machine. This support improved the machine’s efficiency and productivity. Additionally, a customized business plan developed during the incubation period helped establish SmartAgro Machineries as a prominent player in the field. SELCO Foundation also supported the solarization of the milking machine, making it sustainable and energy-efficient.
Ajay Sahoo, the founder of Maa Mangala, is a self-taught entrepreneur who has developed a groundbreaking Puffed Rice Making Machine. Based in Nayagarh, Odisha, Maa Mangala focuses on producing affordable, user-friendly machines designed to replace traditional, labor-intensive puffed rice production methods. Sahoo’s innovation addresses the challenges faced by small-scale producers by reducing manual labor and increasing productivity, thus improving working conditions and streamlining the production process.
Maa Mangala aims to modernize the puffed rice industry by offering a more efficient and comfortable alternative to the conventional methods that often involve demanding physical labor and exposure to harsh conditions. By providing a practical solution that enhances productivity and worker comfort, Ajay Sahoo’s enterprise is making a significant impact on small-scale production in rural and peri-urban areas.
SELCO Technology Incubation has played a crucial role in supporting Maa Mangala by facilitating site identification and organizing exhibitions in prominent locations like Puri, Bhubaneswar, and Kalahandi. Additionally, SELCO developed marketing materials such as brochures and catalogs in Odia and Hindi and provided tailored business plans, which have been essential in expanding the enterprise’s reach and fostering growth within the puffed rice industry.
Basudev Agritech, under the leadership of Satyanarayan Jena, has received significant recognition for its contributions to agriculture. The company has been honored at both district and state levels, including receiving the Chief Minister’s Innovative Agricultural Machinery Award for its in-house development and manufacturing of agricultural machinery. Basudev Agritech’s commitment to social service and farmer engagement has made it a trusted partner among the local farming community, consistently striving to improve farmers’ incomes and simplify farm machinery operations.
The SELCO Foundation’s Technology Incubation Program has provided crucial support to Basudev Agritech, aiding in product refinement and the creation of a plug-and-play model that utilizes ready-made components for streamlined production. Additionally, SELCO has developed soft collaterals to bolster marketing efforts and provided mentoring on design improvements and power reduction. Networking opportunities facilitated by SELCO have connected Basudev Agritech with key stakeholders in the agritech and agricultural sectors. This collaboration has enabled Basudev Agritech to enhance its products and operational efficiency, making machinery more accessible and easier to handle for farmers. As a result, adoption rates have increased, improving post-harvest processing outcomes and driving innovation and sustainability in agricultural practices.
Narayan Bathwal, an innovator from Odisha, is the driving force behind Aranya Paridhi Pvt Ltd, a company committed to developing cutting-edge solar PV-based power fences. These advanced fences offer enhanced security for agricultural and horticultural premises, as well as government utilities such as water reservoirs, food grain distribution facilities, transport depots, and pumping stations. By integrating the latest technology, Bathwal’s solutions provide reliable protection and contribute to the effective management of valuable resources.
In addition to power fences, Aranya Paridhi Pvt Ltd is also focused on creating solar dryers specifically designed for small-scale farmers. These solar dryers aim to improve the efficiency and effectiveness of crop drying, addressing a key challenge faced by farmers and promoting sustainable agricultural practices. Bathwal’s dedication to combining renewable energy with practical agricultural solutions underscores his commitment to enhancing both security and productivity in the rural sector
SELCO Foundation’s Technology Incubation program has been instrumental in supporting Narayan Bathwal and his enterprise. Through mentorship, soft collateral support, and marketing assistance, SELCO Foundation has helped Aranya Paridhi Pvt Ltd advance its innovations and expand its reach. This collaboration has played a crucial role in the company’s development, reinforcing its impact on renewable energy and sustainable agriculture.
The Technology Incubation Program at SELCO Foundation has provided crucial support to Bhaskar Machinery in several key areas. This includes product refinement, where heating plates and springs have been redesigned to enhance efficiency and reliability. Additionally, the program offers mentoring for optimizing design and reducing power consumption, which lowers operational costs and makes the machines more accessible and sustainable. Marketing materials and networking opportunities are also provided, helping the enterprise reach a wider audience and secure necessary resources for growth.
These innovations have a significant impact, particularly on tribal communities. By mechanizing the labor-intensive processes of pressing leaves into plates and twisting grass fibers into ropes, Bhaskar Machinery enables these communities, especially women, to take up alternative livelihoods. This empowerment helps reduce distress migration and supports economic stability. Jogendra’s inclusive approach, prioritizing ease of operability for individuals with disabilities, further ensures the wide usability of these machines, promoting rural and tribal upliftment, a circular economy, and environmental sustainability.